According to the NBA, the NBA 2K League has done well for itself in terms of social media and branding—better than you might think.
NBA 2K League content has generated more than 132 million video views on social media channels (Instagram, Instagram Stories, Twitter, Facebook and YouTube).
The NBA 2K League and its teams feature more than 1.6 million combined followers on social media platforms (Facebook, Twitter, Instagram).
As of August 9, 2018, NBA 2K League teams have formed more than 90 partnerships.
Average Twitch viewership has also grown greatly since the beginning of the season. Concurrent viewership has reached a maximum of nearly 30,000 views.
A Pace & Space Odyssey 