The Orlando Magic’s Magic Gaming squad has partnered with French football club AS Monaco, which launched an esports team in 2017. The move is designed to expand the team’s international exposure and build shared revenue and partnerships outside of the Magic’s home turf.
via nba.com
Magic Gaming and AS Monaco football club announced today a first-of-its-kind partnership showing its continued commitment to involvement in the esports community. Magic Gaming is the first NBA 2K League team to partner with a professional sports team outside of the country, providing an opportunity for shared revenue and exposure through cross-marketed partnerships.
The partnership will focus on digital growth through social media content, fan giveaways and interactions between professional gamers, providing fans with a unique experience.
“Magic Gaming looks forward to this distinctive partnership with AS Monaco and what this can accomplish for both teams in the digital space,” said Orlando Magic Chief Sales Officer Michael Forde. “This also provides a great opportunity for both organizations to expand their international reach. It truly is a win-win.”
AS Monaco, the football club of the Principality of Monaco since 1924, is a major club of the French and European football leagues along with being a European football club esport pioneer with the launch of its esport team in 2017.
“By launching this esport partnership with a club as prestigious as the Orlando Magic, AS Monaco is looking to seize the opportunity to develop its image in North America and to create innovative content and activations for our respective fans,” said AS Monaco Head of Digital Jean-Philippe Dubois. “This partnership is fully in line with the club’s digital strategy, to announce us as a pioneering and bold club.”
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